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Summary
I am a customer-oriented and highly resourceful Manager with comprehensive experience in brand development, product launch and promotion, account management, and finance, and BTL Activities, also solid history of managing existing business with overseas customers and driving product and sales, while coordinating with buyers on trends and ideas. Excel at increasing multiple projects simultaneously and managing visual product displays to maximize customer interest. Proven ability to plan and implement product presentations, maintain product availability, and rotate stock to ensure fresh quality. I am an innovative thinker with a passion for sharing knowledge, and enhances the organization’s reputation by accepting ownership for accomplishing new and different requests, and explores opportunities that add value to the workplace.
My key skills include Product Promotion & Strategy, Social Media Marketing, E-Commerce Activities, Marketing Strategies & Planning, Cards & Alliances, Product Marketing & Promotions, Organized BTL Activities, Social Media Promotion, Budgeting & Forecasting, Financial Analysis & Review, Client Relationship Development, MIS Report Generation, Policies & Procedures Compliance, Cross-Functional Skills and Bank Statement Reconciliation
Currently I am engaged with Adamjee Life Assurance Co. Ltd, as a Senior Officer Marketing & Alliances, where I prepared artwork for co-branding and content for artwork, coordinated with merchants for enhancing marketing mileage, created alliances for Orbis card pan Pakistan, generated reports on Loyalty Card Redemption. Attached is my resume which showcases my progressive experience and successful track record for leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.
Projects
Experience
Senior Officer Marketing & Alliances
Formulated and developed detailed budgets, final settlements and maintaining records for marketing events, Promos, Conventions, Loyalty Programs and Conferences, led and executed events, major tasks including events, promos, launches, Cards & Alliances and marketing activities in Pan Pakistan
• Promoted Loyalty Card (Orbis Card) through Social Media, launched Adamjee Life Vouch 365 App (700+ Merchants Pan Pakistan), Marketing Mileage with Merchants, Loyalty Program Budgeting, Campaigns related to Loyalty and Alliances for Product Promotion and Organization.
• Established and retained excellent first-rate relations with vendors, business partners, and cross-functional departments to develop and execute product related process and procedures.
• Spearheaded live environmental testing for new launches & Product development related initiatives.
• Prepared artwork for co-branding and content for artwork, coordinated with merchants for enhancing marketing mileage, created alliances for Orbis card pan Pakistan, generated reports on Loyalty Card Redemption.
• Updated record for social media promotion, vouch activation, and redemption, and led vendor (managing relation with vendors, and procurement of marketing & sales promotion materials).
• Built collaborative rapport with Finance and Admin for Procurement of Sales Promotion Materials, Marketing Materials and with Finance for execution of payments and Settlements pertaining to Marketing and Product Promotion.
• Steered efforts towards handling monthly and bi-monthly Calendar for Orbis & Vouch App Promotion, organized BTL Activities (On-ground Activation for generating Leads for the Organization).
Finance Officer
Updated and maintained Fixed Assets on monthly basis; handled all prepayments records on Monthly and Quarterly basis. Exercised hands-on approach to manage the provisions recording and maintained on Monthly and Quarterly Basis.
• Served as a resource in all efforts for Journal Vouching for closing entries and commission Paid to Banks and sales agents
• Researched numerous verticals to reconcile and review commission paid to Banks and Sales Agents.
• Provided subject matter expertise to record Refunds/Surrender of Policies to Customers and prepared cheques for banks.
• Ensured seamless correspondence with different Banks on various issues related to Operations and Instructions.
Finance Executive (Payables)
Reconciled bank statements, recorded daily expenses for Karachi office while acting under stringent time constraints
• Worked in close coordination for recording Monthly Expenses for Lahore and Islamabad Offices.
• Prepared and reviewed Cheques, Pay Orders, Demand draft related to Production and Suppliers.
• Expertly formulated and controlled Budget, handled Petty Cash and recorded daily expenses.
Accounts Officer
Made effective use of analytical, financial appraisal, and technical skills to maintain Books of accounts for Store
• Utilized sound financial knowledge and analytical skills to generate monthly, quarterly, and annual financial statements.
• Actively responded to internal and external clients and auditors request swiftly; and actively served with a team.
